Day: September 24, 2023

Brand Analysis

Why Branding a Political Message Can Get Your Business Cancelled.

Brands today are grappling with the increasingly intricate challenge of maneuvering through the politically charged landscape amplified by social media platforms. With 4.48 billion people actively using social media, according to January 2022 data from Statista, the opportunities

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Artificial Intelligence

What is Branding In The Age of AI and Globalization?

Branding in the Age of Generative Multi-modal AI and Globalization   Branding, initially a way to differentiate goods, has morphed into a comprehensive strategy that crafts an emotional and psychological relationship between a brand and its consumer. In

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