AI-Generated Content Targeted By Google’s New Search Update | 2024


AI-generated content has taken the world by storm, quickly finding its way onto every platform due to widespread adoption by nearly every digitally-capable individual in the months following the launch of market-ready generative AI tools after September of 2022.

Generative AI outputs has posed a complex challenge to all search and social media platforms, which have relied heavily on human-generated content for valuable and unique perspectives and genuine communications.

However, generative AI has been increasing spam at record levels. To clarify, we categorize spam as any form of unoriginal or disingenuous content produced solely for marketing purposes, and not for human communication or connection.

Well, Google is looking to address this with its latest algorithm update emerges as a powerful measure to safeguard the integrity of its search results. Our analysis scrutinizes Google’s recent announcement, exploring its implications for the future of digital content and search engine optimization (SEO).


Google’s Algorithm Update: Targeting AI-Generated Spam Content

Google’s announcement highlights a comprehensive update to its core ranking systems, designed to elevate the quality of search results by penalizing unoriginal and spammy AI-generated content.

According to Google’s March 2024 article, they have “Improved quality ranking: We’re making algorithmic enhancements to our core ranking systems to ensure we surface the most helpful information on the web and reduce unoriginal content in search results.”

We believe this is directly targeting AI-generated content because we suspect their users and advertisers have growing concerns about the legitimacy of Google’s search results, and without authentic and original content, then Google’s search business will die very quickly.

So they have no choice but to deal with reducing the “unoriginal content” or purging it outright from their results.

The reference to “algorithmic enhancements” suggests a sophisticated approach to identifying content that lacks originality, a common criticism of AI-generated articles which often rephrase existing information without adding new insights.

We here at Brand Babylon, we have tested the output of all the LLM AI models and suspect that Google has reached the same conclusion we have, which is the surge in AI-driven content, despite its volume, often lacks the depth or uniqueness of human-crafted articles.

Google’s aim seems to be to encourage content creators to develop more thoughtful and unique content, effectively demoting material produced mindlessly through generative AI models, which often fails to be original, valuable, and genuine.

So it’s clear, Google’s update is meant to wage war on the burgeoning low-quality, AI-generated spam spreading across the internet.

And by refining its algorithm, Google aims to preserve the authenticity, value, and relevance of the information accessible through its search engine, thereby maintaining a trustworthy relationship with users.


Google’s Quality Update and AI-Generated Content Spam Mitigation

Google’s new update also insinuates two fundamental tenets that every content creator must understand: Google is raising the stakes on what it considers to be high-quality and rich content, and is intensifying spam filtration with a more stringent content moderation policy.

After analyzing Google’s new update information, we are certain that they are going to strengthen their criteria for what constitutes high-quality content, modify their tiered-ranking systems to reimagine how they score content, and, as a result, redefine what they consider to be spam to better mitigate it and bury spammy content, which is likely to be more AI-generated than human-produced.

The following excerpt supports our findings: “New and improved spam policies: We’re updating our spam policies to keep the lowest-quality content out of Search, like expired websites repurposed as spam repositories by new owners and obituary spam.”

Updating spam policies to combat “the lowest-quality content” signals that Google’s strategy targets not only direct spam but also the nuanced and often overlooked realm of low-quality AI-generated content.

While it could be argued that AI-generated content is not inherently spam, Google recognizes that market conditions have shifted, leading to the use of AI-generated content under the pretense of augmenting human productivity.

Yet, the reality is that many are abusing AI-generated content to achieve unrealistic and disingenuous productivity levels, aiming to manipulate platforms and SEO rankings without delivering genuine value. By including nuanced forms of low-quality content in their definition of spam, Google acknowledges the challenge AI-generated content poses to search quality.

By enhancing the algorithmic capacity to discern and prioritize high-quality, original content, Google sets a higher standard for what constitutes valuable information.

Google’s update broadens the scope of spam policies to address emerging tactics employed by entities aiming to manipulate search rankings through the dissemination of low-value content.


Google Is Combatting Low-Quality, AI-Generated Content

The core of the algorithmic enhancement lies in Google’s resolve to combat unhelpful, unoriginal content.

Google explained in their most recent update, “Reducing low-quality, unoriginal results… refining some of our core ranking systems to help us better understand if webpages are unhelpful, have a poor user experience or feel like they were created for search engines instead of people.”

Essentially, Google is concentrating on the development and implementation of moderation tools and policies to assess and filter the quality of content displayed on its search engine. The aim is to prioritize rich and original content intended for human consumption, rather than content produced in bulk or solely to target bots, without consideration for human readership.

The mention of “unhelpful, unoriginal content” directly ties to AI-generated articles that recycle existing information without providing new value or insights. Google is looking to refine its analysis of content quality, aiming to prioritize higher levels of content authenticity and user-centricity over mere SEO optimization.

Google is meaningfully shifting towards a more discerning evaluation of web pages, focusing on user experience and the authenticity of content creation, rather than simply keyword optimization.


Google Spam Policy Updates For AI-Generated Content Are Huge

The revision of spam policies marks a crucial evolution in Google’s fight against content manipulation. The policy adjustments are clearly designed to counteract sophisticated techniques of content generation at scale, whether through automation, human efforts, or a combination thereof.

Google also updated and clarified how they will define spam, they will consider any user who “[produces] content at scale to boost search ranking — whether automation, humans or a combination are involved.”

Google’s specific mention of automation in content creation further supports our belief that Google is now more likely to consider content largely produced by AI models as low-quality, with an increased likelihood of it being classified as spam.

Notice we mentioned that there is a likelihood of AI-generated content being considered spam. The reason for this nuanced perspective is our understanding that AI-generated content can be used in ways that Google may deem high-quality.

But, make no mistake, Google labeling your content as high-quality will be contingent on several factors that we have identified here at Brand Babylon. So contact us and we will work with you to demonstrate how we can help you with your content marketing strategy and distribution.

Continuing on, we recognize that not all automated content is blatantly spam. Yet, Google has no choice but to acknowledge the potential for the excessive proliferation of disingenuous and unoriginal AI-generated content, which can rapidly degrade the search quality and user experience across their entire ecosystem.

Of course, there exists a gray area where AI-generated content can offer some value without being outright spam. But, given the easy access to AI writing tools, Google must adopt a firm stance against “scaled content abuse” and enforce measures to curb the mass production of content that primarily aims to manipulate users and search rankings.

Google’s policy enhancement shows that they are fiercely dedicated to keeping the trust and loyalty of their user-base. At the time of this writing, very few companies are stepping up to the plate to eliminate AI-generated content with minimal, derivative, or no value, because we believe every company will be forced to do this once users and advertise begin lowering their engagement due to concerns over the authenticity of the content and their experiences.


What Does Google’s Update Mean For SEO and Content Creators?

For content creators and SEO professionals, Google’s update signals a paradigm shift towards the valorization of originality and user-centric content.

Across the board, Google’s algorithm update and revised spam policies signal a clear directive: the future of content on the web must pivot towards originality, value, and user-centric design.

Google’s latest algorithm update will significantly impact content creators and SEO professionals who previously believed they could flood platforms with AI-generated content to gain a competitive advantage. But, Google’s updated standards will compel everyone to rethink their use of AI-generated content if they wish to remain competitive and comply with these platforms.

We believe that Google will continue to push for originality and creativity in content creation, prioritizing depth, insight, and genuine utility to users. This evolution in content strategy not only aims to improve the quality of information available through Google Search but also challenges creators to elevate their contributions.

While Google’s announcement does not explicitly single out AI-generated content, the implications are unmistakable. Through strategic algorithm enhancements and policy updates, Google is setting a new standard for digital content and it will be used for SEO purposes.

The objective to reduce “low-quality, unoriginal content” is a veiled yet clear reference to the explosion of AI-generated material that has flooded the web. The focus on enhancing user experience, combating spam, and prioritizing high-quality, original content suggests a future where AI-generated content must evolve or face obsolescence in Google’s search rankings.


Google Must Be Quality-First Instead of AI-First

Google’s algorithm update is a testament to the company’s dedication to preserving the quality of the digital ecosystem.

By penalizing unoriginal and spammy AI-generated content, the update not only aims to enhance the user experience on Google Search but also sets a new benchmark for digital content creation.

We believe that Google has no choice but to be a quality-first company when it comes to content moderation instead of AI-first, or it will destroy its dominance in the content search business. So Google has no choice, but to prioritize originality and quality.

So as Google continues to refine its algorithms and policies, the digital community must rise to the challenge, fostering an internet that remains a bastion of valuable, trustworthy information.


Choose Quality-First With Brand Babylon

AI-generated content is reshaping everything, Google’s latest algorithm update emerges as a game-changer, compelling businesses to rethink their content strategies. This will not stop at Google, expect every social media platform to adopt similar measures.

At Brand Babylon, we stand at the forefront of this evolution, offering bespoke consultation, content strategies, and content marketing services designed to navigate the complexities of today’s digital environment.

Our in-depth analysis of Google’s recent algorithm enhancements reveals a clear mandate: prioritize originality and authenticity in content creation to stay competitive and compliant. Google’s initiative to penalize unoriginal, AI-generated spam underlines the critical need for content that is not only unique but also genuinely engaging and valuable to users.

As a premier marketing, branding, PR, and design agency, Brand Babylon is uniquely positioned to guide you through this shifting landscape. Our expertise in assessing the output of leading LLM AI models, combined with our strategic insights, empowers us to craft content strategies that align with Google’s enhanced quality standards. We understand the fine line between leveraging AI for productivity and falling into the trap of generating low-quality, spammy content.

By partnering with us, you gain access to a team dedicated to ensuring your content not only survives but thrives under Google’s new guidelines. We specialize in creating and distributing content that resonates with your audience while adhering to the highest standards of quality and originality. Our approach is designed to elevate your brand’s visibility, enhance user engagement, and maintain a competitive edge.

In response to Google’s crackdown on AI-generated content spam, Brand Babylon offers a strategic path forward. Our consultation services will help you redefine what high-quality content means for your brand, ensuring that your marketing efforts are both effective and compliant with the latest search engine standards.

Stay ahead of the curve and safeguard and contact Brand Babylon today to book a consultation and discover how our tailored content strategies can position you for success in Google’s quality-first.

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Drew Lewis

Drew is a brand engineer, creative entrepreneur, digital marketer, and designer.

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Brand Babylon is a top-notch boutique digital marketing, branding, advertising, and creative design agency. We’re the best at providing innovative solutions to help businesses boost their online presence and grow their brand. Brand Babylon comprises marketing and branding experts who focus on creating long-lasting customer connections and driving engagement and has assisted numerous clients in various sectors to achieve their marketing objectives.

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