BRAND.

Brand Mastermind.

A Branding & Marketing Blog

For the Brand Mastermind: A Branding and Marketing Blog, our mission is to decode and codify the complexities of marketing, branding, and designing a business with our exclusive insights and custom strategies crafted to build your brand across all platforms. Join our journey to captivate, convert, and outlast trends. We are widely considered the edge brands need in the modern markets. 

An infographic depicting the impact of brand name memorability on business success, highlighting key statistics and strategies. Includes examples of successful brands like PayPal, Dunkin’ Donuts, Krispy Kreme, and Coca-Cola, illustrating the use of alliteration and unique spelling in creating memorable brand names.
Brand Analysis
Drew Lewis

Yes! Weak Brand Names Will Lose Sales and Customers For Your Business

The Hidden Costs of Forgettable Brand Names A memorable brand name is not a luxury but a necessity. According to the Journal of Marketing Research, memorability boosts customer recall by 33%. Yet, many businesses overlook this critical element, resulting in lost sales and missed opportunities. This article explores why a forgettable brand name can be detrimental to your business and how you can create a brand name that not only stands out but also builds strong emotional connections with your

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Brand Strategy
Drew Lewis

AI’s Secret Bubble: 3 Money Problems Facing AI Businesses

As we will continue to discuss in part 2 of this series, there are two AI hype bubbles right now. From our analysis, are set to implode nearly every company that relies too heavily on it in less than 2-3 years. Anyone that’s been working or integrated AI into their business models have discovered a harsh reality – AI has a two profitability issue. Currently, nearly all of the foundational generative AI models and multi-modal models are hoisted up by

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How to Build Strong Business Instincts: A Neuroscience-Backed Approach
Artificial Intelligence
Drew Lewis

How to Build Strong Business Instincts: A Neuroscience-Backed Approach

Good business often hinges on the ability to make intuitive and educated decisions. While knowledge and experience are essential, there’s one critical skill that separates the best from the rest: great instincts. Developing an instinctual sense for business can help you move skillfully through challenges, seize opportunities, and stay ahead of the competition. So let’s discuss the two powerful strategies I’ve learned over time as a business owner, that will help you to cultivate your business instincts and realize your

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Artificial Intelligence
Drew Lewis

AI: The Job & Company Killer That No One Saw Coming.

RIP. Your job and company are either dying or dead. AI will continue to knock them off one by one, destroying the very idea of companies and jobs as we know them. I’m not being speculative… If the current trajectory of rapid advancements in AI continues to threaten the traditional business models that rely heavily on human labor, this scenario can indeed be one possible future. AI’s capability to automate complex tasks across various sectors, from manufacturing to services, poses

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Brand Analysis
Drew Lewis

WOKE or ANTI-WOKE: A Risky Marketing Strategy That May Kill Your Brand.

Woke is a marketing strategy; Anti-Woke is also a marketing strategy. Companies may lead the average consumer to believe they are aligning with these ideologies out of passion for the issues and their bleeding hearts, but it is largely a branding and marketing decision that has resulted in short-term record profits (highs or lows) and customer loyalty. The real issue here is the long-term consequences of aligning with either ideology, which has and may continue to prove devastating for a

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Google-Search-Update-Targets-AI-Generated-Content-Spam-What-You-Need-to-Know
Brand Analysis
Drew Lewis

AI-Generated Content Targeted By Google’s New Search Update | 2024

AI-generated content has taken the world by storm, quickly finding its way onto every platform due to widespread adoption by nearly every digitally-capable individual in the months following the launch of market-ready generative AI tools after September of 2022. Generative AI outputs has posed a complex challenge to all search and social media platforms, which have relied heavily on human-generated content for valuable and unique perspectives and genuine communications. However, generative AI has been increasing spam at record levels. To

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Brand Analysis
Drew Lewis

Marketing vs Branding Explained: What’s The Key Differences?

Distinguishing between marketing vs branding is extremely important to understand how to use each discipline to further the development and growth of your customers and your overall business. So in this article, we will draw a distinction between marketing vs branding, where we believe marketing’s primary goal is to generate immediate consumer interest and guide potential customers toward making a purchase. Conversely, we will discuss in detail branding’s core purpose of reinforcing the identity, cultivating an enduring relationship with the

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Top 10 Marketing Roles You Can't Ignore: How Niche Marketing Roles Are Redefining ROI
Brand Analysis
Drew Lewis

Top 10 Marketing Roles You Can’t Ignore: How Niche Marketing Roles Are Redefining ROI

The Fragmentation of the Marketing Landscape: An Overview The marketing industry has been disrupted by technological advancements, evolving consumer behavior, and increasing market competition. Today, specialization is the name of the game. Where marketers must be knowledgeable of multiple platforms and formats for an effective marketing strategy. These roles range from Amazon Marketers, who focus on leveraging the ecommerce giant’s platform, to CMOs who manage overarching strategies and integrate various marketing channels. According to a survey by the American Marketing

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Artificial Intelligence
Drew Lewis

How To Grow a Business In a AI and Globalized Market

The era of business expansion powered solely by human decision-making is waning. Now, the co-pilots are artificial intelligence and globalization. Businesses that fail to adapt to this dual reality risk not just stagnation but also potential obsolescence. The trickling down of AI into business processes and the ebb and flow of global markets necessitate a nuanced strategy. This analytical dive into growing a business in an AI and globalized market serves as a roadmap for business leaders and entrepreneurs.  

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How To Build Your Brand and Launch In An AI Globalized Market
Artificial Intelligence
Drew Lewis

How To Build Your Brand and Launch In An AI Globalized Market

The New Digital Paradigm: AI and Global Markets The digital landscape has been drastically altered by two significant forces: artificial intelligence (AI) and globalization. AI is a powerful mechanism that can enhance your brand ecosystems because they will be able to process data, facilitate advanced personalization, analytics, and even content creation to aid in the construction and expansion of your business. Also, globalization isn’t just about entering new markets; it’s about seamlessly integrating your brand into foreign cultures. So, how

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How To Start a Business and Make Profitable In The Middle of AI and Globalization
Animation & Motion Graphics
Drew Lewis

How To Start a Business and Make Profitable In The Middle of AI and Globalization

Significance of AI and Globalization in Modern Business   How AI and Globalization are Changing the Business Landscape The rapid advancements in AI are fundamentally reshaping industries. Businesses have come to rely on AI not just for routine tasks but also for complex decision-making processes. For instance, AI-driven analytics now support high-level strategic planning. Our data showed companies utilizing AI at scale experienced a 20% increase in profits and this was also backed by a recent McKinsey published report, which

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Brand Strategys New Rules- AI, Storytelling, and Your Position In The Global Marketplace
Artificial Intelligence
Drew Lewis

Brand Strategy’s New Rules: AI, Storytelling, and Your Position In The Global Marketplace

A Human-Centric Brand Strategy Amid an AI-Globalized Environment Generative multi-modal AI and the tsunami of globalization are shifting the goalposts in business, and reconstructing the entire playing field. The speed and scale of these changes invalidate many previous business paradigms and heighten the urgency for new approaches. Here lies our central thesis: The most potent weapon businesses have in this volatile landscape is a well-constructed brand strategy rooted in narrative storytelling. This brand narrative serves as a stronghold, enabling businesses

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Artificial Intelligence
Drew Lewis

Why Traditional Brand Naming is Dead: How To Make a Good Brand Name in the AI & Globalization Age

Overview of Traditional Brand Naming   Brand Naming in the Age of Isolation: The practice of brand naming has focused on achieving simplicity and a direct correlation to the product or service in question. This strategy facilitates easier advertising and marketing campaigns while enhancing the brand’s memorability. At the onset of branding during the Industrial Age, all a branded business had to do was be straightforward and directly associate the brand name with the owner, the service, or the product

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How To Build a Strong Brand Strategy in a Crazy AI-Globalized Market
Artificial Intelligence
Drew Lewis

How To Build a Strong Brand Strategy in a Crazy AI-Globalized Market?

The Necessity of Brand Strategy Artificial intelligence is revolutionizing customer interactions and data analysis, having a brand strategy becomes indispensable for carving out a unique market position. AI can automate customer service, predict consumer behavior, and even tailor marketing messages. But without a well-defined brand strategy, these efforts are disconnected and impersonal. Your brand strategy becomes the ‘soul’ that humanizes the technology. And that ‘soul’ can allow AI tools to transform data-points into meaningful customer experiences. On the same token,

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Artificial Intelligence
Drew Lewis

What Is Digital Brand Strategy? How an AI-Globalized Market Will Redefine Branding Forever.

Definition of Brand Strategy Let’s begin with a clear definition to understand what we’re tackling. A brand strategy is not just a logo, a catchy tagline, or a color scheme. It’s a comprehensive plan that outlines a company’s core objectives, its promise to consumers, and the methods it will use to create a unique and memorable experience. The core elements of promise, purpose, and positioning are at the center of any effective brand strategy. So let’s dispel some myths. A

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Business Brand Playbook - Brand Babylon – A Roadmap for the AI and Globalization Revolution
Artificial Intelligence
Drew Lewis

Business Brand Playbook: Brand Babylon – A Roadmap for the AI and Globalization Revolution

Brief on Brand Babylon: What Makes Us Unique Brand Babylon is not another run-of-the-mill agency. With a team that boasts a diverse skill set, from veteran designers to data scientists, the agency sets itself apart by adopting a 360-degree approach to branding, digital marketing, and design. As businesses increasingly compete in a marketplace made more complex by AI, automation, and globalization, this comprehensive approach is no longer a luxury—it’s a necessity. While some agencies may focus solely on digital advertising

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How Do I Create Branding For My Business-The Brand Playbook - A Master Guide for Business in a AI-Globalized Future
Artificial Intelligence
Drew Lewis

How Do I Create Branding For My Business? The Brand Playbook: A Master Guide for Business in a AI-Globalized Future.

Brief Introduction to Branding Branding in its infancy was often nothing more than a signifier—a logo or a catchy jingle. Now, it’s a multi-faceted exercise in building a company’s very DNA. The transformation aligns with our transition into the Information Age where data analytics, artificial intelligence, and a global consumer base define the success parameters. There was a time when the color palette and typeface were the epitome of branding exercises. Today, advances in AI and machine learning algorithms have

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How To Create A Strong Brand For Business During The AI Revolution
Artificial Intelligence
Drew Lewis

How To Create A Strong Brand For Business During The AI Revolution?

When it comes to traditional branding approaches, these were largely predicated on creating a unique identifier for products, often manifested as a name or logo. Marketing campaigns were broadcast via media channels like print, television, and radio, creating a one-directional flow of information from the brand to the consumer. This archaic paradigm has undergone a seismic shift. Nowadays, the creation of a brand is an intricate ballet that weaves together data analytics, consumer psychology, and an arsenal of ever-evolving technological

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