Category: Brand Insights

Why Your Brand’s Political Message Will Get You Cancelled?

Brands today are grappling with the increasingly intricate challenge of maneuvering through the politically charged landscape amplified by social media platforms. With 4.48 billion people actively using social media, according to January 2022 data from Statista, the opportunities

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What is Branding In The Age of AI and Globalization?

Branding in the Age of Generative Multi-modal AI and Globalization   Branding, initially a way to differentiate goods, has morphed into a comprehensive strategy that crafts an emotional and psychological relationship between a brand and its consumer. In

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