Marketing vs Branding Explained: What’s The Key Differences?

Distinguishing between marketing vs branding is extremely important to understand how to use each discipline to further the development and growth of your customers and your overall business. So in this article, we will draw a distinction between marketing vs branding, where we believe marketing’s primary goal is to generate immediate consumer interest and guide potential customers toward making a purchase. Conversely, we will discuss in detail branding’s core purpose of reinforcing the identity, cultivating an enduring relationship with the consumer, and moving them into the ecosystem of the brand instead into the direct sales process.

To accurately define and apply marketing vs branding, we can show how the strategies and tactics of marketing and branding can grab the attention of the target, get them engaged, and move them into the transactional experience to get the sale, build the equity, and develop the brand loyalty. The connection between marketing vs branding within this framework illustrates a critical balance, achieving short-term objectives while laying the groundwork for sustainable brand equity, blending tactics from digital marketing strategies to brand design principles for comprehensive consumer engagement.


Marketing vs Branding Explained: Key Differences

Marketing Defined: Strategies, Tactics, and Goals

Most users of marketing vs branding have no idea of the difference of definition nor application.

So let’s keep it simple: Marketing, in essence, is the art of garnering attention, cultivating interest, and guiding potential customers through the sales process. It encompasses crafting captivating narratives, executing targeted campaigns across various channels, and understanding consumer behavior to maximize effectiveness. Through the lens of digital marketers, e-commerce specialists, and social media experts, marketing transcends mere promotion to become a strategic endeavor aimed at driving tangible results.

Marketing’s role, as crafted by digital marketers, e-commerce marketing specialists, and social media marketing experts, is generally about promoting products or services, but that is evolving as time goes on. It involves crafting compelling narratives that captivate the audience’s imagination and spark their interest.

Through targeted campaigns, businesses, guided by seasoned marketing strategists and marketing analysts, steer the consumer’s journey towards making a purchase, leveraging a myriad of tools and channels, ranging from digital platforms to traditional media, to maximize visibility and efficacy.

Marketing strategies, devised with precision, aim to intersect with the consumer in spaces where receptivity is highest. Yet, the challenge extends beyond merely capturing attention; it requires maintaining engagement long enough to make a tangible impact, a feat demanding a high degree of creativity and a profound understanding of consumer behavior, areas where the insights of marketing analysts become invaluable. Here are 5 case studies to illustrate the effective uses of marketing:

  1. Amazon’s Use of AI and Big Data in Targeting Campaigns: Leading e-commerce giants have leveraged big data analytics to refine their marketing strategies, allowing them to personalize offers and content to individual consumers. This approach, exemplified by Amazon’s recommendation engine, showcases how digital marketers utilize consumer data to predict purchasing behavior and tailor marketing messages, significantly boosting conversion rates and customer satisfaction.
  2. Nike’s Social Media Campaigns Driving Brand Engagement: An iconic example is Nike’s “Dream Crazy” campaign, spearheaded by Colin Kaepernick, which dominated social media platforms. This campaign, crafted by adept social media marketing specialists, sparked widespread conversation and controversy, demonstrating the power of social media to amplify a brand’s message and engage deeply with its audience. The campaign’s success highlights the strategic deployment of social media to galvanize public opinion and foster brand loyalty.
  3. Coca Cola’s Innovative Use of Traditional Media with “Share-a-Coke”: Despite the rise of digital channels, traditional media remains a potent tool in the marketer’s arsenal. A remarkable instance of this is Coca-Cola’s “Share a Coke” campaign, which reintroduced personalized bottles. By merging traditional advertising with interactive elements, Coca-Cola not only rejuvenated its brand image but also created a personal connection with consumers, illustrating the enduring effectiveness of integrated marketing strategies.
  4. Gucci’s Influencer Marketing Excellence: The fashion industry, particularly luxury brands like Gucci, has masterfully employed influencer marketing to rejuvenate its brand and attract younger demographics. By partnering with influencers who resonate with their target audience, Gucci has managed to blend traditional brand prestige with modern digital culture, resulting in a significant uptick in brand engagement and sales among younger consumers.
  5. Ikea’s Interactive and Immersive Experiences: The rise of experiential marketing is exemplified by brands like IKEA who have launched virtual reality apps that allow customers to visualize furniture in their own homes before purchasing. This innovative approach, blending technology with practical utility, underscores the shift towards creating immersive consumer experiences, reinforcing the brand’s commitment to customer satisfaction and driving engagement in a highly competitive retail landscape.

Each of these case studies and use cases demonstrates the multifaceted nature of marketing, underscoring the strategic and creative expertise required to engage consumers effectively. They showcase the core application of digital and traditional marketing strategies that not only captivates but maintain consumer engagement.


Branding Defined: Strategies, Tactics, and Goals

Now let’s the discuss the brand side of the difference between marketing vs branding.

Branding, at its core, uses the techniques and formats of design and marketing to reinforce the brand’s identity, cultivate equity among its target audience, and foster enduring relationships to push the target into their brand’s identity, build equity, and thrust them into their ecosystem, as opposed to marketing’s goal of pushing you into the sales process.

With tactics such as consistent messaging, visual identity, lifestyle alignment, consumer participation, and more, branding experts can craft connections that are both emotional and rational, establishing a unique brand positioning for the product, service, person, business, and/or experience.

So basically, branding engages its targets on a deeper level, penetrating the consumer’s mind to plant the seed of value and story that is designed to endure beyond the direct encounter. This discipline, championed by brand strategists, branding strategists, and brand designers, focuses on integrating the brand into the consumer’s lifestyle, forging connections that are simultaneously emotional and logical. Such connections are nurtured through unwavering consistency in messaging, visual identity, and core values that echo on a personal level, practices where the expertise of brand managers and brand analysts shines.

Branding’s realm extends beyond mere recognition; it aspires to achieve distinction for the brand’s underlying essence, carving out a unique niche in a saturated marketplace. The efforts of branding strategists and brand marketers are thus central to cultivating a brand identity that not only resonates with consumers but also stands as a testament to the brand’s unique position and values.

To get into the use cases of how strategic branding can impact the market impact, let’s examine the following 5 case studies that demonstrate the transformative power of branding in creating enduring connections with consumers and targeted audiences:

  1. Apple’s Brand Ecosystem: Apple Inc. stands as a paragon of branding excellence because they crafted an ecosystem that integrates intuitive hardware, software, and services into a powerful experience. This approach, envisioned by brand strategists, has fostered a brand loyalty that is second-to-none. Consumers are not just purchasing a product, they are buying into an aspirational lifestyle and community. Apple’s branding transcends the physical attributes of its products, embedding itself into the very identity of its users, showcasing the depth and resilience of emotional branding.
  2. Patagonia’s Commitment to Sustainability: Patagonia’s brand identity is deeply tied to its environmental activism and sustainability. Such a commitment is the undercurrent to all of the products they sell and in every aspect of their operations, from sourcing materials to advocating for environmental causes. Branding strategists at Patagonia have leveraged this commitment to forge a powerful bond with consumers who share these values, demonstrating how a brand’s core values can resonate on a personal level and drive consumer loyalty and advocacy.
  3. LEGO’s Brand Evolution through Storytelling: LEGO has skillfully used storytelling to broaden its appeal beyond children, engaging adults and fostering a community of enthusiasts. Through movies, digital content, and interactive experiences, LEGO’s branding strategists have built a narrative that celebrates creativity and imagination. This strategic storytelling has not only revitalized the brand but also entrenched it in popular culture, illustrating the capacity of branding to evolve and tap into new audiences.
  4. Spotify’s Personalization at Scale: Spotify stands out for its ability to offer personalized music experiences to millions of users worldwide. Spotify employs sophisticated algorithms and data analytics, that their branding strategists and brand marketers used to deliver algorithmically-driven playlists that are customized to resonate with the users’ individual tastes, enhancing user engagement and loyalty. This level of personalization demonstrates how brands can use technology to deepen connections with their audience, making the brand an integral part of the consumer’s daily life.
  5. Airbnb’s “Belong Anywhere” Branding: Airbnb’s clever branding revolves around the concept of belonging and unique travel experiences. By focusing on stories of hosts and travelers, Airbnb has crafted a brand that represents more than just accommodation and it embodies a travel philosophy that values authenticity, community, and experiences over traditional tourism. This approach, developed by branding strategists and brand managers, has not only distinguished Airbnb in a competitive market but also cultivated a sense of belonging among its users, driving loyalty and brand advocacy.

All the case studies presented above, clearly show how marketing vs branding can be applied in business. We can clearly see that marketing is empowered by branding to tap into the psyche of the consumer to move them into a sales funnel. While branding uses marketing techniques to generate attention and interest to the brand, to reinforce its identity and build its equity with targeted customers. In our opinion, branding is about using the marketing tactics of consistent messaging, shared values, and immersive experiences, to transcend the transactional nature of business, embedding themselves into the lifestyles and identities of their audience.


The Consumer Journey: Marketing vs Branding

Marketing’s Role in the Consumer Journey

The consumer’s journey initiates well before any transaction, ignited by awareness and curiosity, thanks to the efforts of digital marketers. Given the unique trajectories of marketing vs branding, it’s essential to differentiate their paths while recognizing intersections where significant opportunities arise. At these crossroads, marketers have the chance to weave the brand’s narrative deeper into the consumer experience, nudging them closer to both transactional engagements and long-term brand commitment.

Effective marketing, a cornerstone of e-commerce marketing strategies, not only unveils the product to the potential customer but also meticulously guides them through the contemplation phase, offering vital information and incentives to nudge them toward the next step. We examined two case examples where marketing techniques created powerful and engaging consumer/customers journeys:

  1. Tesla’s Direct Sales Model: Tesla Inc. revolutionized the automotive industry not just with its innovative electric vehicles but also through its unique direct-to-consumer sales model. By bypassing traditional dealerships and leveraging digital marketing, Tesla created an innovative online purchasing experience. Tesla spearheaded this method to control the narrative, educate potential buyers, and streamline the decision-making process, exemplifying how strategic marketing can guide consumers from awareness to action.
  2. Warby Parker’s Home Try-On Program: The eyewear company Warby Parker introduced a home try-on program that allows customers to select five frames to try at home for free, a strategy that effectively addresses the hesitation associated with buying glasses online. This was the brainchild of savvy e-commerce strategists, which cleverly reduced the barriers to purchase, guiding consumers through the contemplation phase with a hands-on experience that builds confidence in the brand and product.

Branding as the Backbone of Consumer Loyalty

In marketing vs branding, we can see marketers expertly navigate the consumer towards a transaction, while branding strategists cement the relationship post-purchase, laying the foundation for a durable connection. This enduring bond is what beckons consumers back, fostering a brand loyalty resilient to the lures of competitors.

Branding, through the concerted efforts of brand managers and brand designers, transforms customers into staunch advocates, people so deeply invested in the brand narrative that they willingly become its endorsers. Achieving the highest level of branding success necessitates consistent and genuine engagement, aligned with the consumer’s values and expectations, a feat masterfully accomplished by brand analysts and branding strategists.

The following examples illustrate the strategic depth of marketing and branding in navigating the consumer journey and building loyalty.

  1. Apple’s Brand Community: Apple has masterfully cultivated a sense of belonging among its users, transforming customers into brand advocates. The launch of the iPhone and its subsequent iterations have not just been about introducing a new product; they’ve been about reinforcing the Apple ecosystem. Through retail store experiences, product design, and the integration of services, Apple has created a brand so impactful that its users form a dedicated community, often waiting in line for hours to be among the first to own the latest device.
  2. Nike’s “Just Do It” Campaign: Over the years, Nike has built a brand that transcends the sale of athletic apparel and footwear. The “Just Do It” campaign is a prime example of branding that taps into the consumer’s aspiration for athleticism and self-improvement. By associating its products with iconic athletes and motivational stories, Nike has encouraged consumers to embody the spirit of its brand, fostering deep loyalty and turning customers into vocal brand advocates.
  3. Starbucks’ Ethical Sourcing: Starbucks has positioned itself as a leader in ethical sourcing and community involvement, elements that resonate strongly with today’s consumers. The brand’s commitment to fair trade coffee and community service projects reflects its values and strengthens consumer loyalty. Branding strategists at Starbucks understand that today’s consumers are looking for brands that align with their personal values, and they’ve leveraged this to build a loyal customer base that believes in the brand’s mission and values.

By effectively communicating the brand narrative and aligning with consumer values and expectations, we can see how marketing vs branding can be used to help companies transform the relationship between brand and marketing, where we can lead the consumer to the transaction, but also build lasting relationships with them. This both solidifies the brand’s position in the market, and it also creates a loyal customer base that is integral to the brand’s ongoing success.


The Connection In Marketing vs Branding

There’s a clear delineation between marketing vs branding tactics. Marketing is designed for immediate impact, are often mistaken for the be-all and end-all of consumer engagement. Yet, this perspective misses the strategic depth offered by branding. Marketing’s tactical approach, whether it’s executed by digital marketers, marketing analysts, or social media marketing experts, targets the consumer’s decision-making process in the short term, employing strategies like seasonal promotions or limited-time offers to boost sales.

However, these efforts, while effective in driving immediate results, lack the permanence that branding provides. Branding’s strategic approach, developed by branding strategists, brand designers, or brand managers, is rooted in the development of a brand identity and value proposition that endure beyond fleeting market trends, establishing a consistent and recognizable presence that attracts and retains customers over the long term.

The next case studies illustrate the sophisticated connection between marketing and branding to create a cohesive and compelling brand narrative that engages consumers throughout their journey, from initial awareness to loyal advocacy.

  1. Lush Cosmetics’ Ethical Campaigns: Lush Cosmetics has masterfully combined its marketing strategies with its branding ethos, centered around ethical sourcing, animal welfare, and environmental consciousness. Lush’s campaigns, especially its naked packaging initiative, illustrate how a brand can use marketing tactics to highlight its core branding values. The campaign not only attracted attention due to its unique approach to reducing waste but also reinforced Lush’s commitment to sustainability, resonating deeply with eco-conscious consumers and differentiating Lush in the beauty industry.
  2. GoPro’s User-Generated Content: GoPro has harnessed the power of user-generated content to both market its cameras and reinforce its brand identity as a tool for adventure and exploration. By encouraging users to share their own video footage captured with GoPro cameras, the company not only showcases the product’s capabilities but also embeds the brand into the lifestyle of its customers. This strategy effectively blurred the lines between marketing and branding, as the user-generated content served both to attract new customers and to reinforce the brand’s association with adventure and authenticity.
  3. Airbnb’s “Live There” Campaign: With the “Live There” campaign, Airbnb moved beyond traditional marketing tactics to reinforce its branding message of authentic travel experiences. This campaign encouraged travelers to live like locals, a concept that was woven through every marketing channel from social media to email newsletters. By aligning its marketing efforts with its core brand proposition, Airbnb was able to strengthen its identity as a provider of unique, immersive travel experiences, distinguishing itself from traditional hotel stays.
  4. Ben & Jerry’s Social Advocacy: Ben & Jerry’s has long integrated social advocacy into its brand identity, taking strong stances on issues from climate change to racial justice. Their marketing campaigns around these causes do more than just sell ice cream; they communicate the company’s values, engaging consumers who share these beliefs. This approach ensures that every marketing initiative also serves to reinforce the brand’s identity, fostering a loyal customer base that supports Ben & Jerry’s not just for its products but for its principles.

The most successful businesses understand that marketing and branding are not mutually exclusive but rather complementary forces. Marketing efforts, whether they’re spearheaded by e-commerce marketing teams or marketing strategists, can introduce a brand to new audiences, but it’s the strength of the brand, cultivated by brand strategists and brand analysts, that maintains the relationship with these audiences thereafter.

For instance, a well-executed marketing campaign, potentially a masterpiece of digital marketing innovation, can grab the audience’s attention, but it’s the brand’s values, personality, and promise, elements meticulously crafted and communicated by branding strategists and brand designers, that keep the audience engaged. This is evident in brands that have managed to not only capture market share quickly through aggressive marketing strategies but also sustain growth through strong branding that resonates with their target market on a deeper level.


Case Studies of Marketing vs Branding Success

Marketing Triumphs

A prime illustration of marketing acumen was the launch campaign executed by a pioneering tech corporation for its most recent smartphone innovation. This campaign masterfully harnessed an array of digital marketing channels, leveraging influencer collaborations and immersive online experiences to stir pre-launch excitement.

This kind of strategy not only sparked significant interest among the digital consumer base but also led to unprecedented sales achievements in the initial release phase. The campaign’s triumph is credited to its strategic use of diverse digital marketing touchpoints, which cultivated an atmosphere of anticipation and compelled swift consumer action.

Digital marketers, social media marketing specialists, and marketing strategists, of this kind are usually behind some of the most effective marketing campaigns that we all know and love. Here are some additional case studies on how the marketers behind the following use cases demonstrated exceptional skill in engaging the targeted audience effectively.

  1. Zoom’s Rapid Adoption Strategy During the Pandemic: At the onset of the COVID-19 pandemic, Zoom quickly became the go-to solution for video conferencing, thanks to its effective marketing strategy that focused on ease of use and reliability. The company offered free access to schools, a move that not only provided immediate value to a key demographic but also served as a powerful marketing tool, resulting in widespread adoption across multiple sectors. This decision showcased Zoom’s ability to identify and leverage a critical need, propelling it to the forefront of digital communication solutions.
  2. Dollar Shave Club’s Launch Video: Dollar Shave Club made waves with its initial launch video, featuring the company’s CEO humorously highlighting the cost-effectiveness and convenience of their razor subscription service. This video, a stroke of marketing genius, went viral, propelling the brand into the spotlight and leading to a massive spike in subscriptions. The campaign showcased the power of leveraging humor and relatability in digital marketing to capture attention and drive consumer action, demonstrating an exceptional understanding of the digital audience’s preferences.
  3. Peloton’s Community-Building Strategies: Peloton, a company that sells exercise equipment and subscription-based workout classes, has excelled in creating a fervent community around its brand. Through targeted social media marketing and interactive, live-streamed classes that allow for real-time interaction, Peloton has successfully marketed not just a product but a lifestyle. This method both increased sales and built a tight-knit community of brand advocates, illustrating the effectiveness of marketing strategies that focus on community engagement and brand loyalty.
  4. Duolingo’s Viral TikTok Presence: Duolingo, the language learning app, has turned its TikTok account into a marketing sensation, by personifying its owl mascot in humorous, relatable videos, Duolingo has captured the hearts and attention of a wide audience beyond its user base. This strategic use of social media marketing has not only increased app downloads but also elevated the brand’s visibility and engagement across demographics, showcasing how brands can leverage current digital trends to foster a connection with a broader audience.


Branding Masterpieces

Conversely, the branding strategy employed by an international coffee conglomerate exemplifies the potency of consistent brand management in cultivating a devoted customer following. Through uniform brand design elements, ranging from the aesthetic of store layouts to the attire of employees, and a cohesive customer service ethos, the brand has fostered an unmistakable and inviting ambiance that patrons globally have come to identify and favor.

The brand strategists and brand managers’ dedication to ethical procurement practices and community engagement has significantly solidified the brand’s stature, resonating with consumers who prioritize sustainability and corporate accountability. This ingrained brand identity has not only nurtured a faithful clientele but also empowered the brand to impose premium pricing and venture into new territorial markets with marked success.

  1. Zappos Customer Service Excellence: Zappos has set a gold standard for brand identity through its powerful customer service experience. Zappos has empowered employees to go above and beyond to ensure customer satisfaction, Zappos has cultivated a brand known for trust and reliability. This type of customer service excellence has transformed customers into brand ambassadors, sharing their positive experiences and reinforcing the brand’s reputation for putting customers first.
  2. The Rebranding of Old Spice: The rebranding of Old Spice from a brand once perceived as outdated to one that appeals to a younger demographic is a testament to the power of creative branding. Through a series of humorous and viral advertising campaigns featuring the “Old Spice Guy,” Old Spice was able to refresh its image, making it relevant to a new generation. This rebranding effort not only increased sales but also revitalized the brand’s image, showcasing the impact of innovative branding strategies on changing consumer perceptions.
  3. Glossier’s Community-Centric Branding: Glossier, a beauty startup, has revolutionized the way brands interact with their customers by building its entire branding strategy around community engagement. Through active dialogue with customers on social media and incorporating their feedback into product development, Glossier has created a brand that feels personal and inclusive. This approach has not only cultivated a loyal customer base but also turned customers into brand evangelists, illustrating the power of community-centric branding in building a strong, relatable brand.


Marketing’s Biggest Failure: Short-termism

Detractors of the marketing field often highlight the potential pitfalls of an overly myopic focus on short-term marketing objectives, arguing that such an approach may prioritize fleeting sales uplifts at the expense of fostering sustainable customer bonds. This short-term orientation poses the risk of disaffecting consumers through aggressive or non-authentic marketing ploys, which, although possibly effective in generating immediate sales boosts, do not necessarily translate into enduring brand loyalty.

The real test for marketing analysts and digital marketers lies in finding a delicate equilibrium between seizing quick victories and nurturing a brand ethos that engenders customer trust and allegiance over time.

  1. Burger King’s “Moldy Whopper” Campaign: In a bold move that broke conventional marketing wisdom, Burger King showcased a Whopper decomposing over 34 days to highlight its commitment to removing artificial preservatives, which was a shot at McDonalds who made international news for their burgers not decomposing nearly a decade after purchase. This campaign confronted the short-termism critique by prioritizing brand transparency and quality over immediate appeal, fostering trust and sparking widespread discussion about food quality in the fast-food industry.
  2. Beyond Meat – Pioneering the Plant-Based Protein Movement: In the realm of short-term marketing objectives versus long-term brand building, Beyond Meat leaned heavily on short-term sales promotions, Beyond Meat invested in building a strong, value-based brand ethos centered around sustainability, health, and innovation. This campaign method has not only fostered a deep sense of brand loyalty but has also positioned Beyond Meat as a leader in the rapidly evolving plant-based protein market. The company’s dedication to long-term sustainability over immediate profits exemplifies the essay’s critique of marketing’s short-termism, demonstrating how a focus on long-term brand values can lead to sustained customer relationships and market leadership.


Branding’s Biggest Failure: Vulnerability

Notwithstanding its indispensable role in securing long-term brand success, branding is not immune to the challenges posed by the fluid dynamics of consumer markets. The relentless evolution in consumer tastes, societal norms, and the competitive milieu necessitates brands to perpetually adapt and innovate to maintain relevance.

A brand’s failure to evolve can lead to the dilution of its once-potent identity, highlighting the critical need for brand strategists, brand analysts, and brand managers to prioritize adaptability and responsiveness in their branding strategies. This ongoing adaptability underscores the brand’s commitment to staying aligned with shifting consumer expectations and market conditions, ensuring its sustained relevance and success.

  1. Netflix’s Constant Brand Evolution: Netflix has masterfully navigated the evolving entertainment field by upgrading its brand and content strategy at lightning speed. Netflix continues to maintain their brand positioning even as countless new players enter the space with more money and resources. From its origins as a DVD rental service to becoming the leading streaming platform with original content, Netflix’s willingness to innovate and adapt its brand in response to market dynamics illustrates the importance of flexibility in maintaining brand relevance and success.
  2. Kodak’s Failure to Adapt: Kodak’s reluctance to pivot from film to digital photography amidst market changes serves as a cautionary tale for branding efforts. Kodak’s failure to adapt led to a dilution of its once-dominant brand, underscoring the peril brands face when they cannot evolve with consumer preferences and technological advancements.
  3. Dove’s Real Beauty Campaign: In a market saturated with idealized images of beauty, Dove chose to disrupt the narrative by launching the “Real Beauty” campaign, showcasing women of all shapes, sizes, and ages. This long-term branding strategy challenged societal norms and resonated deeply with consumers, driving brand loyalty and advocacy. Dove’s commitment to challenging beauty stereotypes illustrates how brands can stay relevant by aligning with evolving societal values and engaging in meaningful conversations.
  4. The Revival of Vinyl Records: A testament to the importance of long-term brand engagement over short-term gains. In the early 2000s, amidst the digital music revolution, vinyl records began a resurgence that defied the convenience of streaming services. This revival was not just about nostalgia but a deep appreciation for the tangible and sensory experience of music consumption that digital formats couldn’t replicate. Record labels and music stores that sustained the vinyl culture, focusing on the quality and uniqueness of the experience, have seen sustained growth. This demonstrates how an authentic connection with consumer values can cultivate enduring brand loyalty, far outweighing temporary uplifts from fleeting marketing trends.


Marketing vs Branding: Key Takeaways

The dance between marketing vs branding within the contemporary business environment underscores the necessity of a dual-focused approach to consumer engagement. Marketing’s role in driving immediate consumer action complements branding’s reinforcement of its identity and long-term relationship building.

If marketing and branding are used together effectively, marketing and branding can form a strategy that can adapt to and thrive in the fluidity of consumer behavior and market dynamics. As businesses navigate the complexities of modern markets, the integration of tactical marketing strategies with impactful branding methods will remain a critical determinant of sustainable success.

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Drew Lewis

Drew is a brand engineer, creative entrepreneur, digital marketer, and designer.

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