DailyPay is a fintech company that brings groundbreaking innovation to the way money moves. With a mission to create a new financial system that works for everyone, DailyPay removes restrictions on how people can access and spend their money while providing full awareness of and control over their earnings at any time in any place.

Our challenge was to reposition DailyPay as the champion for trust and transparency in the world of money movement. We worked together to create a disruptive brand strategy, identity, and voice that better tell their distinctive proposition in an impactful way — building confidence among modern workers and their workplaces.

To launch the new brand, we created a campaign that brings the company’s mission to life. To help retain and attract the best talent for the next phase of growth, we created an Employee Value Proposition that defined the essence of the company and characterizes what makes it so special to work there.